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C. Joseph Hopf is president of PPL EnergyPlus, which manages PPL�s wholesale and competitive retail energy sales and services operation. PPL EnergyPlus markets all the electricity generated by PPL�s domestic power plants, making sales in key U.S. regions, and sells electricity to retail customers in the eastern and western United States. Hopf joined PPL in October 2005 as senior vice president-Energy Marketing for PPL Corporation. He was named president of PPL EnergyPlus in July 2006. Previously, Hopf served as vice president of energy trading for Goldman Sachs in New York, where he developed the company�s 24-hour energy trading operation. Prior to joining Goldman Sachs, he spent four years as a vice president at Ameren Energy in St. Louis, where he was responsible for an asset-backed operation similar to that of PPL�s. Hopf has more than 25 years� experience in the electricity business, as well as expertise in risk management and credit issues. He began his career in power plant operations at PSI Energy in Indiana, where he advanced to supervisor of PSI�s energy control center before the company merged with Cincinnati Gas and Electric to form Cinergy. He was supervisor of Cinergy�s control center before becoming director of Midwest trading for the company. Hopf advanced to managing director of trading and operations for Cinergy before joining Ameren in 1999.
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