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Part of the The Innovation Group's commitment to providing full marketing services for our clients is the addition of Joe Witterschein to the staff as Vice President Marketing Services. Joe brings in excess of twenty year's casino management experience to a wide variety of marketing and operational initiatives.
Joe operates from a "hands on - roll up your sleeves and get involved" style of management. Joe has the ability to get deep inside the marketing programs of our clients, bringing to light all the components of aggressive and successful marketing initiatives. He has broad experience in creating and implementing the most critical of programs and enjoys developing a sound strategic partnership with our clients.
Joe has extensive property marketing experience having worked in Native American, riverboat and traditional gaming venues. He began his gaming career in Atlantic City and held various marketing management positions for the Sands, Golden Nugget and Trump organizations. He was one of the first gaming executives in the riverboat gaming industry, having joined President Casinos at the outset of riverboat gaming in 1991 where he was responsible for creating and developing the first marketing and sales programs used in the initial properties that opened in the Iowa, Illinois, Mississippi and Missouri markets. He has traveled extensively across the United States performing much of the early market assessment work for new gaming developments.
In 1995 he moved to the Minneapolis area to join Mystic Lake Casino Hotel where he has spent ten years serving in a number of executive management positions. He built and directed programs encompassing all facets of casino marketing and development including regional marketing, player development, hotel sales and media/advertising planning. He has also been on the ground floor and remains active with the growth in the direct mail and data base marketing efforts within the gaming industry. In addition, Joe has served as the public relations officer and spokesperson for numerous casino properties.
His management history includes many qualitative and quantitative research projects. He has introduced comprehensive "mystery shopping" and business assessment programs along with detailed player satisfaction surveys.
Additionally, Joe has long been recognized throughout the industry as an authority on casino bus and transportation programs. He served on Atlantic City's AMTRAK expansion committee and has held various advisory positions with the American Bus Association and National Motorcoach Network on behalf of the gaming industry.
Joe holds a B.A. degree in Social / Political Science from St. Bonaventure University and is a graduate of the Industrial Relations Center for Executive Education at California Institute of Technology in Pasadena. | 