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Joe Shortal Director, President, CEO of the Company and Co-Founder of Sub-Urban. Mr. Shortal is one of our founders, and has been our Chief Executive Officer and Chairman of our Board of Directors from 2003 to the present. From 2000 to 2003, Mr. Shortal was a Vice President for CIGNA Corporation and also managed CIGNA�s National Account division representing over $600 million in new business, annually. Mr. Shortal was responsible for sales, marketing, account management and product development for corporations with 10,000+ employees. Mr. Shortal was also the top salesman for CIGNA Group Insurance in 5 consecutive years prior to his management role. In addition, Mr. Shortal was co-founder of a not-for profit organization called YoungMusician.com. Mr. Shortal earned his Bachelor of Science in Mathematics and Mass Communications from Southern University of Illinois in 1987. | 