In 1976, Josephine Chaus and her husband, Bernard, founded Bernard Chaus, Inc. The Company specialized in creating clothing for the career woman that combined elegance and comfort. With Bernard as CEO and Josephine assuming the role of president in 1980, Bernard Chaus, Inc. grew in recognition and revenue. The Company went public in 1986.
In 1997, six years after the passing of Bernard, Josephine assumed full executive control of the Company, continuing to focus on using her own personal experience to develop the designs women want.
In 1999, capitalizing on her success, Josephine instituted a major branding change. She added her own first name to the brand, calling it Josephine Chaus, adding warmth and identity and inviting consumers to connect.
Today, Josephine Chaus is still at the helm of the Company and remains its passionate driving force. A working mother of two, she understands the needs and wants of her customers and looks forward to continuing to address those needs in her business strategies and fashion designs. |