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Joy worked for Strata Marketing, Inc. for 12 years developing new business relationships and managing software development projects. She has spent 12 years in the advertising and media technology industry building the software teams and relationships that have established Strata's reputation in the agency and rep firm communities.Joy has worked with several of her largest clients developing EDI solutions in the cable and radio industry. These enterprise-wide software systems automate the stewarding and delivery of orders and invoices throughout the buying and selling process.She also conceived and managed the Strata agency product team which now has over 10,000 industry users and continues to grow at a rate of over 70 agencies per year. Strata's agency product helps ad agencies facilitate and track the entire media buying process from pre buy to electronic invoicing.In addition to her software development background, her 'early days' were spent learning the basics of software consulting at Watson Wyatt Worlwide in Chicago. She is a graduate of Computer Information Systems at Drake University. | 