Joyce Schwarz is one of the pioneers in launching and developing new media companies and services. She brings to clients more than 15 years experience in the areas of content development, broadband, Internet, Interactive Television, Digital Asset Management (DAM) and Media Asset Management (MAM) and content monetization for new technology leaders as AOL, Philips Electronics, France Telecom, Disney, Qualcomm & more. Her experience includes serving as a top new product launch executive at Foote Cone & Belding & Ogilvy and other major agencies for such clients as AT&T, Kraft and Hearst Publishing. . In addition she is responsible for business development and marketing campaigns for more than 75 funded start-ups including emusic.com. Schwarz is the author of more than 200 articles and columns on new media, interactive marketing and branding. Her published books include "Multimedia Gateway to the Next Millennium" (Harcourt Brace Publishing), Cutting the Cord: Tech TV's Guide to Going Wireless (Pearson Publishing), and the audio book "How to Break Into the New Hollywood" (Hay House). Schwarz is well known as a speaker and moderator for such major conferences such as CES, NAB, Digital Hollywood and she has served as a consultant and produced and conducted webinars on dynamic content & emerging platforms for NATPE, NAB and CES. She is an expert on emerging platforms and monetizing new content applications. Schwarz most popular presentation is on the topic of how to cash in on new technology. She heads JCOM, www.joycecom.com, located in Marina Del Rey, California and blogs at www.hollywood2020.blogs.com. |