Juan Carlos Soto leads Market Development at Sun and isfocused on driving the adoption of Sun products and technologies by ISVand IHV partners and new customers including startups. In his previousrole, Mr. Soto led the Market Development Engineering, AdvancedDevelopment, and user Experience Engineering organizations where heoversaw a range of technical and operational activities includingproduct development, advanced development programs, SW strategy andbest practices, user interface design, and partner engineering. Mr.Soto was a recipient of the 2004 Sun Microsystems Leadership Award andselected for the 2005 Sun Microsystems Leadership Institute.
During his tenure at Sun, Mr. Soto has held a number oftechnical and business positions including Software CTO and VicePresident of SW Lifecycle Engineering; Sr. Director of MarketDevelopment Engineering; Director of Software CTO Office and AdvancedDevelopment; Group Marketing Manager and Open Source Community Managerfor Project JXTA; Sr. Business Development Manager of Java Software;and Sr. Engineering Manager of Java and Consumer Software.
Prior to joining Sun in 1997, Mr. Soto was Director of ProductDevelopment at Diba, Inc., a pioneer in the development of InformationAppliances which was acquired by Sun. Prior to Diba, Mr. Soto heldvarious positions in engineering and marketing management at severalHewlett-Packard Instrumentation divisions (now part of Agilent) andComputer divisions. Mr. Soto was a recipient of Hewlett-Packard'sEngineering Fellowship Award.
Mr. Soto holds a B.S. in Computer Engineering from theUniversity of Florida, an M.S. in Computer Science from the Universityof Colorado, and an M.S. in Engineering Management from Stanford University.
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