|
Formerly Electronic Arts� (EA) National Director, Videogame Advertising, Shumaker established EA as the number one direct seller of integrated advertising placements in games. During her five year tenure, she increased year-on-year revenues by more than 60%. Shumaker�s successes include the implementation of a five-title advertising program with Procter & Gamble, a revolutionary sponsorship program with Daimler Chrysler around Madden NFL, and the industry�s first seven-figure product placement deals with McDonald�s and Intel in EA�s The Sims franchise. Prior to her work at EA, Shumaker drove sponsorships and advertising sales on Yahoo! Inc.�s FIFA World cup site (www.fifaworldcup.com). Before joining Yahoo, Shumaker was director of sponsorship sales for Quokka Sports and its joint venture with NBC. Shumaker�s experience in sports and sports marketing was established early on in her career, with three years as a professional golfer on the Asian and US tours. In 2005, Shumaker was featured in the The Ad Age 2005 Women To Watch Report: Twenty-Five Executives Who Made A Difference,underscoring her success in building videogames as a viable advertising channel. | 