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Mimi Zeller began her career in franchising over twenty years ago when she joined Domino's Pizza, Inc. at their world headquarters in Ann Arbor, Michigan. Ms. Zeller was hired as a consumer marketing manager whereby she conducted nationwide quantitative and qualitative research for the company. In 1987 she transferred with Domino's Pizza, Inc. to the west coast where she was a franchise consultant, helping hundreds of franchisees with store operations, training, marketing and finance. She was then promoted to franchise operations director in 1990, overseeing the operations of 750 stores in eight western states. She attributes much of her knowledge of franchising to her experience at Domino's Pizza. "They were a wonderful company to work for, with streamlined processes and procedures in place to assist us in our relationship with the franchisee. When I was a franchise consultant I was involved in every aspect of a franchisee's business. This helped me understand what they go through on a daily basis. We also did business according to The Golden Rule. I was taught that early on and I never forgot it. Still today, I put myself in the franchisee's shoes and say How would that make me feel?" Mimi most recently worked for Mail Boxes Etc. at their corporate headquarters in San Diego where she was senior vice president of operations, responsible for 3500 domestic locations and the company s operations and purchasing departments. She joined Submarina as chief operating officer and was promoted to president in June 2007. She is no stranger to Submarina as she has worked for the company over the past ten years as a financial and operational consultant. "I was thrilled to become a part of Submarina. I have so much respect for Jeff Warfield. His knowledge of the business is encyclopedic and since he once owned a Submarina store himself he understands every aspect of the store operation. It is a delight to grow a company along side a person of his caliber." | 