Nancy Gapter is Vice President Marketing at Alternative Technology, the leading specialty distributor of security and server-based computing solutions. In this role Gapter serves as the company�s chief marketing strategy and communications officer, responsible for directing corporate and product marketing strategies, internal and external communication, vendor relations, and product line growth. Since joining in the company in January 2004, Gapter initiated a company re-branding strategy and campaign based on the Follow-the-Wire theme and concept, re-structured and re-launched Alternative Advantage Partner Program, and established a marketing and product management organization to support Vendor market development. Gapter�s creative vision has provided Alternative Technology with a fresh and exciting Corporate Identity, including: Web Site www.alttech.com, collateral, advertising and public relations programs.Gapter brings a wealth of experience in high technology distribution and manufacturing marketing to Alternative Technology. Prior to joining Alternative Technology, Gapter was the Global Outbound Marketing Manager for the Knowledge Services Division of Agilent Technologies, in Loveland, Colorado. During her tenure at Agilent, Gapter was selected as a member of the leadership team, a prestigious program designed to develop Agilent�s next generation leaders. From 1990-1999, Gapter worked at Comstor (formerly Data Storage Marketing) in Boulder, Colorado, where she served as Director of Purchasing and Product Marketing.Nancy Gapter has forged strong relationships with vendors and customers through the development of go-to-market strategies and tactical programs to grow the business.Gapter is based at Alternative Technology�s corporate headquarters in Englewood, Colorado. |