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A Pervasive founder and director since 1994, Nancy Woodward has in-depth experience in entrepreneurial leadership and corporate executive management. She served as chairman of the Pervasive board from 1994 through June 2002 and now serves as vice chairman.A former vice president and general manager for Novell, Inc., Woodward led Novell's Development Products Division, which developed and marketed the company's database products and software developer support programs. Working from Austin, Texas, she represented Novell to customers, the media, and industry and financial analysts. She also managed approximately 200 employees in product marketing, sales support, software engineering, developer support and administration.Woodward joined Novell in 1987 following its acquisition of SoftCraft, Inc., a company she co-founded and managed as president and chief executive officer. SoftCraft created and marketed database programming tools for software developers, including the highly successful Btrieve database. At the time of acquisition, SoftCraft earned annual revenues exceeding $2 million.In 1991, INC and Ernst & Young recognized Woodward as Austin's Entrepreneur of the Year. Woodward graduated with distinction in 1978 from the University of Michigan with a bachelor's degree in computer science.
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