Mr. Hartsell brings over twenty years of strategic marketing, product marketing and product management experience in telecommunications and data communications. Mr. Hartsell has held Vice President of Product Marketing positions in a number of companies including Crossroads Systems, TippingPoint, and Surgient Networks. Additionally, he has held senior product marketing management positions at Cisco Systems, ECI Telecom, Northern Telecom and NetSpeed, a market leading start-up acquired by Cisco Systems in 1998. His product marketing experience has been centered on introducing emerging products and technologies into enterprise, service provider and commercial data center network environments. He has also started, owned and operated his own marketing consulting business, Ativa Consulting, Inc., primarily targeted at helping network security appliance companies formulate strategic business planning, marketing planning and go-to-market execution. Mr. Hartsell earned a Masters of Business Administration degree from the University of North Carolina and a Bachelor of Science degree in Industrial Engineering from North Carolina State University.