Nick is responsible for identifying and executing strategic alliances and licensing opportunities on behalf of Brand Sense Partners� clients. He has extensive brand marketing experience and has held a variety of roles spanning brand management, marketing strategy, new product development / innovation, marketing communications, trade marketing, youth marketing, and non-traditional marketing. While at Ford Motor Company, he developed and launched new products on a global basis, led regional marketing and dealer initiatives, and created a corporate youth marketing strategy, which impacted various non-traditional marketing actions. Prior to Ford, he led advertising and marketing initiatives as an advertising account executive in New York, serving clients such as Nabisco Foods (currently Kraft), Campbell Soup Company, and AT&T. Nick also spent time doing internet marketing for New York Times Digital. |