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As an award-winning graduate of San Diego State's Television and Film department, Packy McFarland was hired in 1972 as a writer/producer/director to create training and motivational programs.
In 1974 he began producing commercials for late night's Salesman of the Century Ron Popeil. Working more than eight years on Ron's "key-outlet" spots gave Packy a valuable education in selling on TV. An additional ten years of producing successful short-form Direct Response spots for diets, products, tapes, books, franchises and magazines led him to the infomercial world.
In the past 20 years, Mr. McFarland has written/directed or produced some of the industry�s most powerful long-form infomercials for Ron Popeil�s "Food Dehydrator", Body by Jake Fitness Products, and Guthy-Renker. He has been honored with eight National Infomercial Marketing Association's Awards including two Infomercial of the Year Awards. Additional successes include:
Metrench Tools
Rapid White
Hit*A*Way
zMAX
Mr. McFarland was also called in to direct Ron Popeil�s highly successful Showtime Grill Infomercials.
Recognized as one of the 25 most influential people in the infomercial world in a Direct Response Magazine poll, Mr. McFarland has the experience and expertise that has resulted in sales exceeding half a billion dollars for his clients. | 