Paul joined Bizzuka in August 2007. In his role as Internet marketing director, Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix. Having been an Internet media consultant for the past four years, he is well-suited to this role. He understands at a granular level how conversational media tools can be used for marketing purposes and has worked with a number of clients assisting them in deploying online marketing strategies.Paul is a feature writer for Practical Ecommerce magazine on the use of social media for marketing purposes. He has led numerous blog workshops and seminars, including the first ever such seminar in Asia. He also blogged professionally with Weblogs, Inc., as well as with Allbusiness.com.Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley. Along with former business partner Richard Nacht, he is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, the first blogging book to target a specific industry vertical.Paul has been quoted in leading mainstream media publications including the San Francisco Chronicle, Best's Review, and the Philadelphia Inquirer, as well as several leading trade magazines. His dedication to and belief in this medium has made him a widely recognized thought-leader and respected industry expert in the field of business blogging.Paul is a native Mississippian who now proudly calls Acadiana home. |