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Paul Soltoff, Chairman and CEO of SendTec, is a pioneer in the convergence and integration of traditional and new media. Paul is widely recognized for his in-depth expertise in all aspects of traditional direct marketing and Interactive advertising.
Prior to founding SendTec, he was co-founder and executive vice president of the program-length TV direct response division of Saatchi & Saatchi Worldwide. He was also a founding partner of one of the first Internet agencies, Impower, which was a division of American List Counsel. Throughout his career, Paul has been a senior strategic advisor to Fortune 500 companies such as Real Networks, GE, TiVo, Intuit and dozens of other global brands. Paul is sought out as a recognized speaker and publisher regularly across the DR industry. He has been a contributing columnist for DM News, Jupitermedia Corp.'s ClickZ online magazine, Electronic Retailer, Multi-Channel News and other trade and business publications. Paul has co-authored six books on the subject of selling, direct mail, telemarketing and e-mail.
Paul holds a bachelor's degree in business marketing from Temple University, and has more than 25 years of experience in consumer direct marketing. | 