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Ms. Balzer is responsible for the development and management of ROO�s positioning for both business-to-business and business-to-consumer strategies. Prior to founding her own marketing consultancy, MKTG.partners, Ms. Balzer served as Chief Marketing Officer of Clear Channel Entertainment, the world�s largest producer and marketer of live entertainment. She is a Board Member of the Promotion Marketing Association (PMA), and was acknowledged as a 2001 Women to Watch by Advertising Age magazine. | 