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As Vice President of Sales & Marketing for the Erickson Health Plan, Penny Folden has overall responsibility for the Plan�s marketing and enrollment activities in Erickson Retirement Communities. Penny has 20 years' experience in the sales and marketing of senior health care services, including Medicare Advantage Plans, adult day care, nursing homes, and hospitals. Prior to joining the Erickson Health Plan, Penny spent four years as Vice President Sales & Marketing for Elder Health, a Medicare Advantage Plan headquartered in Baltimore. She also participated in the East Coast start-up of the EverCare/United Healthcare CMS Demonstration Project in the 1990�s. She has been the Executive Director of an adult day care center with a focus on dementia specific programming and services, and also worked as Vice President of the Better Business Bureau of Greater Maryland for many years. Penny has a bachelor�s degree from Towson University in Maryland and is a nationally certified health and fitness professional. | 