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If you�ve ever worked with stereotypical, big-ego ad executives, then Pete will be a refreshing change. Why? Because Pete is a genuine nice guy. He also happens to be smart especially when it comes to creating strategic, carefully researched advertising. With more than 20 years of experience developing and managing profit-building marketing programs, he�s helped his clients launch many well-known brands (like the 190 Class, Mercedes-Benz�s most successful new model introduction).
Pete�s career started at McCaffrey and McCall Advertising in New York City, where he worked with Air Canada, Falcon Jets, and the leading producer of men�s razors, Norelco. He eventually moved south to Virginia Beach, becoming vice president and general manager of Barker Campbell Farley and Mansfield. While there, he supervised numerous long-term accounts, including: Virginia Beach Department of Economic Development, Virginia Tourism, and the Virginia Beach Convention and Visitors Bureau.
He founded Otto with Mark in 2000, and since then, he�s focused on providing our clients with incredible service and strategically comprehensive campaigns. Pete is particularly interested in the design and execution of primary research, and he has developed several plans to track consumer awareness and perception patterns. It�s a talent that serves Otto�s clients well when they need to reach a targeted audience while staying on budget. And that�s particularly nice. | 