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Peter Moore was appointed President of EA SPORTS in September 2007, taking over strategic leadership of one of the most recognized brands in sports and entertainment. In his role as EA SPORTS President, Mr. Moore is responsible for product development, global product management, marketing, and planning for all packaged goods and online offerings within the EA SPORTS brand, which includes blockbuster videogame franchises such as Madden NFL, FIFA Soccer, NBA LIVE, Tiger Woods PGA TOUR�, NASCAR� and more. Mr. Moore�s global operation of EA SPORTS, which includes the EA SPORTS BIG brand and development of more than 15 videogame franchises, is anchored by studios in Vancouver, B.C. (EA Canada) and in Orlando, Fla. (EA Tiburon). In FY07, EA SPORTS generated more than $1 billion of revenue and roughly 40 percent of EA�s total revenue.
Mr. Moore has more than 25 years of leadership experience in entertainment and consumer products, including senior executive roles with Microsoft Corp., SEGA of America, Reebok International Ltd. and Patrick USA prior to joining EA.
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