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Peter Read, also a Music Nation co-founder, is a major player in the entertainment industry in the U.S., UK, and Europe, having served as president of VNU/Nielsen Entertainment Group, which is comprised of NRG (National Research Group), BDS (Broadcast Data Systems), EMS (Entertainment Marketing Solutions), and SoundScan. Read lead VNU�s acquisition of NRG and also served on the NRG Board with responsibility for growth strategy, corporate development, and new products. In addition to Music Nation, Read also currently owns and runs Entertainment Insights Limited, a data-driven advisory business helping clients to understand and anticipate entertainment trends and �passion points� as well as to identify, plan, and evaluate entertainment partnerships. There Read�s clients include MTV Europe, SonyBMG, EMI, and V2 Records, among others. Prior to VNU, Read was a member of the founding team of Spectrum Strategy Consultants, a start-up consultancy focused on strategic issues in media, entertainment, information services, telecommunications, and the Internet. Read�s prior experience includes positions at Booz Allen & Hamilton�s International Media Practice, Innovative Communications Europe LTD, and HSBC. Read also sits on the Board of Directors for Mobix Interactive (London) and Entertainment Insights (London); the Board of Advisors for Live Planet (Los Angeles), among others; and has served as an advisor to Skype, Fandango, Yahoo! Music, Knitting Factory, Orange, and Nokia. | 