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Since the company's inception, Rao has led strategy at MTS, driving product development, data strategy, and corporate planning. He plays a critical role in shaping MTS's targeted lead generation and advertising solutions products, including developing consumer profiling and media strategies. Rao is also the general manager of HealthPages.com, responsible for audience acquisition, sales, product development, and overall growth of the site's directories. Prior to MTS, he was director of marketing research at News America Marketing, which is best known for its line of SmartSource products. He received a B.S. in engineering from Columbia University. | 