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Rayissa leads the North American marketing efforts for Scottish Re.
Rayissa has over 10 years of marketing, branding, and advertising experience working with brand name companies such as: Bank of America, A&E, The History Channel, and ESPN. In addition, she also served as the Managing Director, Director of Financial Services Practice for the national marketing agency RED F, providing strategic direction regarding the financial services sector as well as managing several financial services clients. Prior to joining RED F, Rayissa served as Vice President, Brand Identity Manager for Bank of America, providing brand stewardship for the 2003 launch of the Higher Standards campaign across all lines of business. Her previous experience also includes managing Advertising Sales Planning for A&E as well as The History Channel.
Rayissa is a graduate of Oakland University where she earned a B.A. in History. | 