Rich brings a wealth of success and experience in sports and higher education marketing. In his ten years with CBS Collegiate Sports Properties, he has spearheaded property acquisitions, handled corporate sponsorship sales, sold naming rights, developed strategic marketing plans and created and managed revenue generating concepts at several high profile universities such as Ohio State University, the University of Virginia, the University of Maryland, Florida State University, and Louisiana State University. During his career, Rich has been responsible for more than $80 million in sponsorship sales and his revenue-generating concepts have become a standard in the college sports marketplace. Before joining CBS Collegiate Sports Properties, Rich served the higher education marketplace with McGraw Hill Publishing, excelling in sales, sales management and marketing. Rich graduated from East Carolina University with a BSBA in marketing. He live in Charlottesville, VA, with his wife, Noelle, daughters Emily and Hannah, and son, Joshua. |