Rick has been in the direct marketing industry for 35 years, 20 years in the Multicultural arena. Prior to joining 21st Century Marketing in 2001, Rick was in charge of Database Management for 15 years, the database and multicultural division of Stevens-Knox & Associates that was acquired by MSGi Direct in 1999. Before that he spent several years consulting in the direct marketing industry with David Shepard & Assoc. Prior to that, he worked at Doubleday Book Clubs for 10 years holding management positions in finance, media and marketing. While at Stevens-Knox, Rick created the Hispanic list market, and at one time, managed over 90% of all the Hispanic lists on the market. Rick joined the Specialists Marketing Services team in September 2007. He handles both management and brokerage for the multicultural division. His client roster includes Conde Nast Spanish magazines, Family Digest Magazine, Innovativa Spanish Catalo, Isla Catalog, Mundo Latino Spanish Catalog, Priests of the Sacred Heart, Siempre Mujer (Meredith publication), Tabak's Spanish Buyers, Univision Merchandis, Televisa Publishing (both Spanish and English Hispanic magazines), Terra.com, Priests of the Sacred Heart, Oblate Missions, Hartford Insurance, Televisa Publishing, Catholic Relief Services, Credit One Bank, Rooms to Go, and others. Rick's industry affiliations include DMA Directo Council, DMA Database and List Council and Direct Marketing Club of NY. Rick was one of the founders of Directo, the Hispanic marketing council of the DMA, and served as its president for two years and also served in many other capacities. In 2003, Rick received the Hispanic Marketer of the Year award from the Directo Council of the DMA. He is a frequent speaker at DMA industry events and other conferences on the Hispanic market, and has been published in several trade publications and journals.