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Bill Pesce opened his agency's doors more than 25 years ago in midtown Manhattan, acting as Creative Director - servicing every major publisher in the New York, Boston and Chicago areas. It was in these early years when Direct Marketing was first coming into its heyday that the agency became one of the leading pioneers in the development of the science of Direct Response - specializing in servicing the publishing industry, developing renewal programs for magazines, continuity programs for book clubs, and educational programs to teachers. | 