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Mr. Sandelman heads the Los Angeles area office of Sandelman & Associates. In his role as CEO, he is responsible for the company's overall strategic direction and planning, and manages the development of new research programs. Mr. Sandelman has more than 32 years of marketing and advertising management experience in a variety of consumer product and service industries. He is considered to be one of the leading experts on foodservice market research and is widely quoted in major publications including The Wall Street Journal, Los Angeles Times, Orange County Register, USA Today, Nation's Restaurant News, Restaurant & Institutions, Chain Leader, Entrepreneur, Advertising Age, Adweek, Brandweek, and American Demographics. Mr. Sandelman has also been a speaker at several foodservice industry forums and conferences. Mr. Sandelman's marketing career began as a Marketing Assistant at General Foods Corporation. From there he moved to The Procter & Gamble Company where he served as an Assistant Brand Manager and later to Hunt-Wesson Foods where he was a Marketing Manager in the New Products Division. Mr. Sandelman left Hunt-Wesson to co-found Tandem Enterprises, a marketing consulting firm, and then later joined Ogilvy & Mather advertising agency where he served as Vice President, Management Supervisor. After leaving Ogilvy & Mather, he worked for General Consumer Electronics, Inc. as the Vice President of Marketing and then later joined keye/donna/pearlstein advertising agency where he was the Vice President, Management Supervisor. Mr. Sandelman earned both his Bachelor's degree and his Master's degree in Business Administration with high distinction from the University of Michigan. | 