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Robert Brinkerhoff is Professor Emeritus at Western Michigan University and a Senior Consultant with Advantage Performance Group. He is an internationally recognized expert in training evaluation and effectiveness and has been a consultant to dozens of major companies and organizations in the United States, South Africa, and Europe. He is the author of many books, including Telling Training�s Story: Evaluation Made Simple, Credible and Effective (2006). The Success Case Evaluation Method (SCM) is an innovative evaluation of learning interventions that relies on qualitative feedback to help understand an organization�s training effectiveness. The SCM approach takes the top and bottom adopters (those who use the new knowledge/techniques vs. those who do not) of a particular intervention and compares differences in the two extremes. SCM also allows for deeper qualitative insights on barriers to usage of particular training interventions. | 