Robert Taragan is Executive Vice President of Operations and General Manager of CyberTarget United Online's market research division. He is responsible for building and managing NetZero's online marketing research business as well as directing all internal research functions. In addition Mr. Taragan has management responsibility for NetZero's Customer Relationship Management organization. Prior to joining NetZero Mr. Taragan spent 21 years at Nielsen Media Research holding various management positions including Executive Vice President of Marketing and General Manager of local services. His responsibilities included all aspects of producing the famous Nielsen TV ratings in all television markets across the country. Highlights during his tenure at Nielsen Media Research included the implementation and rollout of the People Meter as a new data collection tool for its national business managing Nielsen's local market service during its victorious competitive battle with Arbitron and the establishment of the Nielsen Sports Marketing Service which extended Nielsen's reach to all major sports leagues in the United States. Mr. Taragan has been a featured speaker at many industry events including the Broadcast & Cable Financial Management Executives annual conference the Radio & Television Research Council the Television Bureau of Advertising annual conference the Advertising Research Foundation's Children's Workshop and the Electronic Media Workshop. In addition he has been a guest lecturer at C.W. Post College Baruch College and UCLA. Mr. Taragan is a graduate of Colgate University with a B.A. in Economics. |