|
In her initial years at Linden Lab, Robin led the emergence of the Second Life brand, including naming, positioning and the other marketing efforts supporting introduction of this life-changing technology. In the past few years, she shifted focus to the interface between the Second Life Residents and Linden Lab, facilitating communication at all levels and establishing policies, operations and support mechanisms to address issues ranging from social mores to technical support; all with the aim of ensuring inspired content creation is not compromised by the inevitable hurdles encountered when breaking new ground. In the last year, Robin has resumed leadership of Marketing while continuing to implement new programs geared to ensuring the booming, worldwide Second Life population's voice is heard and life is good, or at least gets better and better.Prior to joining Linden Lab in 2002, Harper was the Vice President of Marketing at Maxis, a division of Electronic Arts (EA). At Maxis she played a prominent role in their emergence as the leader in PC simulation games and was a core member of the senior executive team that guided the company through their IPO and subsequent sale to Electronic Arts. Also while at Maxis, she established SimCity as one of the most recognized brand names in entertainment software, and was named one of the marketing 100 by Advertising Age/Newsweek. In addition to Maxis and Linden Lab, Harper has held senior marketing positions at Ninth House Network (corporate learning and online education), at Mondo Media (online entertainment) and in advertising, leading media and later account management services for clients ranging from Clorox to Nintendo. She holds an MBA in marketing from the University of Chicago. | 