Rory joined ShopWiki in October 2007 and serves as ShopWiki�s CEO, leading the market development of this breakthrough technology. He joins ShopWiki from Rodale Inc., where he was their Vice President, Online Marketing from November 2004 to October 2007. At Rodale, Rory led online marketing efforts responsible for increasing advertising revenues for its online site and newsletters, producing significant incremental revenue in 2005, and driving growth across multiple profit centers.Prior to Rodale, Inc., Rory served as General Manager, Interactive Marketing at the Publishers Clearing House with P&L responsibility for the PCH.com business unit for more than five years and Vice President, Marketing at the Columbia House Company for seven years.Rory received his MBA in Finance/Marketing from New York University, and his BS in Economics from Bates College.