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Ruby Anik is the senior vice president of brand marketing. In her position Anik oversees the development and execution of the Company�s brand marketing strategy clearly articulating the retailer�s offering of style and quality at smart prices and ensuring the consistent execution of the JCPenney brand in customer messaging. Previously Anik served as senior vice president of marketing communications and business operations for Best Buy Company Inc. Anik joined Best Buy in 2000 as vice president of media and in 2002 was promoted to vice president of advertising. Before joining Best Buy Anik spent three years at Pillsbury Company as director of advertising and media. Prior to her position at Pillsbury Company she spent four years at Euro RSCG Tatham where she joined as associate media director and rose to senior partner group media director. From 1984 to 1991 Anik served as a media planner then vice president media director at Young & Rubicam Advertising. Anik has a bachelor�s degree in English literature and a master�s degree in marketing management from the University of Mumbai. | 