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S H has over 20 years experience in sales, marketing and business development of analytical instrumentation across a wide spectrum of industries. While with Philips Analytical in Asia, he pioneered the concept of application specific seminars and total solution-turn key project selling for Philips range of x ray and electron microscopy products. It resulted in securing more than 80% of the projects. He subsequently helped establish Hitachi into a market leader for its SEM products in the fledging semiconductor industry in Singapore. As president of SEMICAPS Inc- the USA subsidiary of a Singapore start-up, he helped elevate SEMICAPS to a credible global player in Failure Analysis instrumentation. As the vice president of Frontier Semiconductor, FSM, he was one of the chief architects in overseeing product development and successful launch of a series of material and electrical characterization metrology tools, covering frontend, backend of line and packaging applications for the semiconductor, III-Vs and MEMs industry. | 